Australian cities are fantastic places to start and grow a business. Melbourne, of course, is a no exception. But like any city, business owners need to be on top of their marketing to ensure survival. A business owners individual ability to deal with the harsh environment and overcome the challenges that come along with starting and managing a business can be aided with a great marketing strategy.
Each city is unique, and Melbourne has its own unique characteristics. What works in Sydney, may fail miserably in Victoria, especially when it comes to marketing the business.
Below, we discuss several marketing tools to help propel your business to a new level.
A vast majority of Melbourne residents use social media daily – be it Facebook, Twitter, Instagram or TikTok. With hyper-accurate targeting, business owners can take advantage of and market their businesses efficiently. As much as it gets a bad reputation, one particular social media that does not disappoint is Facebook. With millions of users worldwide, it has an abundance of business marketing tools. Facebook ads are used by many businesses and have been proven to be highly effective. Using machine learning and advanced analytics, they ensure that your ads get to the intended audience. Depending on your audience, other platforms such as Instagram are also relevant and should be used to maximize your reach.
Start a Blog
Everyone has a blog these days. As well as getting your name out there by providing value, blogs drive online searches to your website. How about coming up with a blog that talks about your offerings? Blogging is continually growing and is still an excellent way of marketing a business. A blog which is search engine optimized has enormous potential to rapidly build your Melbourne business. Within a few months, you should be getting a significant number of hits to your site. However, you should ensure that you publish regular content to engage your customers, getting as many views as possible. Research methods on how to write persuasively as well as writing content your customers would want to read.
Creating a Website
Perhaps this should have been the first point. A website is a must these days and ground zero when marketing a business. In fact, the other methods already discussed are wasted without a well-crafted website. Your website should be informative and be a place where customers get to know more about your business. Don’t forget to include your contact information. Learn how to manage your website, including search engine optimization (SEO). SEO is the cornerstone of having a website and helps customers to find you easily when they search for keywords related to your business.
Email marketing has always been a valuable marketing tool in business owners’ arsenal. You can reach your entire customer list with one well-crafted email campaign. Encourage people to sign up to your list by offering incentives and discounts exclusive to subscribers.
Start a Youtube Channel
Videos are an engaging way of presenting ideas and services. Make videos that educate and inform, at the same time as letting them know more about your business and what it can do for them. Videos can be shared on social media sites as well as on your newly created blog. Videos require significant investment to compile, but once down, are a very efficient way of attracting new customers.
Unique and eye-catching signage
Business signage is an underused tool in business owners’ toolbox. Having an eye-catching sign which shows personality and exactly what your business does is a powerful way to attract new customers. Best of all, every person that passes is a potential client. Stand out from the crowd, be unique, and watch the customers roll in.
At Melbourne signwriting, we help you achieve stunning business signage, custom made to your requirements. Our professionals are masters in their trade, and we offer everything from metal, wood, neon and handpainted options. Get in touch today to find out how we can help your Melbourne based business.